Case Study 01 · Potato Flakes
First deal completed · Ongoing businessBuilding a Direct Manufacturing Supply Chain from India to Japan
Japan · Vietnam · China · IndiaProject period: 2024–Present
Our partner's requirement
In 2024, a Japanese partner approached our business network to import potato flakes directly from the original manufacturer — a reliable source meeting specific quality requirements and commercial pricing expectations, without conventional trading layers.
The challenge
Manufacturers in Vietnam and then China could make the product, but not at a price that worked for the partner's business.
Project leadership
- TakayoshiChina & India sourcing lead, 2025

How it developed
Understanding the requirement
The partner wanted a direct manufacturer-to-partner supply relationship that met its quality and pricing targets.
Exploring manufacturing in Vietnam
A potential Vietnamese manufacturer was found, but projected production costs exceeded the target price — so the search continued.
Expanding the search to China
Lead: Takayoshi
Suitable products and capabilities were available, but prices still missed the partner's expectations. Rather than push unsuitable terms, the search moved to another market.
The right partner in India
Lead: Takayoshi
Takayoshi travelled to India, evaluated manufacturers and negotiated directly — securing the project's first commercial deal.
Import documentation & quality coordination
Imports were established through Matsuyama Port, Japan, with OMNEX coordinating the practical requirements of trade:
- Direct communication between the Japanese partner and the Indian manufacturer
- Product specifications and quality requirements
- Manufacturer-side quality control
- Commercial and shipping documentation
- Import paperwork and document confirmations
- Shipment preparation and logistics communication
- Resolving documentation and quality issues with the responsible parties
Ongoing business
Supply continues, with OMNEX supporting manufacturer communication, quality coordination, shipments and the long-term relationship.
Outcome & current stage
First commercial deal completed in 2025; about 140 MT supplied cumulatively by mid-2026, and the business continues.
What this project demonstrates
- International manufacturer sourcing
- Cost feasibility
- Direct factory relationships
- Overseas negotiations
- Import quality coordination
- Shipment execution
“We don't limit our partners to the suppliers we already know. We identify and develop the solution that works for their business.”
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